Now, TikTok is rolling out to new brand partners for TikTok Shopping, including Square, Ecwid and PrestaShop, with Wix, SHOPLINE, OpenCart and BASE coming soon.
and Canada, in a deal that allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create mini-storefronts. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. On the e-commerce front, TikTok expanded its set of shopping partners beyond pilot partner Shopify. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.ĭo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters Top Stories TikTok is ready for advertisers, e-commerce, it saysĪt TikTok’s online event, TikTok World, the company announced a range of new initiatives, product updates and advertising formats in an effort to woo more marketers to its platform. In 2020, investors poured $73 billion in capital into mobile companies - a figure that’s up 27% year-over-year. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus.
Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.Īpps aren’t just a way to pass idle hours - they’re also a big business. And in the U.S., app usage surged ahead of the time spent watching live TV.
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Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020.
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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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